Lavelle Strategy Group

Helen Lavelle - CEO and Creative Strategist - A superb strategic thinker, Helen has a knack to knock the ball right out of the park. Imaginative and versatile, she motivates creative and technical teams to compellingly convey product benefits through graphic elements and solid marketing strategy. Immersed in the industry and the latest trends in advertising, Helen has held every key position in the American Advertising Federation, and continues to serve on the council of governors.

Josiah Lewis - Visual Strategist. A visual virtuoso, he brings a strategic, and energetic, appearance to all your materials. An experienced art director and photographer, Josiah is a true artist at type, color, context and bringing impact and expression to your communication pieces. He creates on-target visual presentations for internal and external markets and possesses a solid understanding of copy and design integration.

Elaine Ferri - Marketing strategist. A words scholar, she tells your story with verve and persuasiveness. Responsible for creative concepts and copy, her wordplay is ruled by intense marketing strategy and sound business principles. She'll turn a phrase into memorable image development and public relations strategies. With her marketing know-how always at top of mind, she writes everything from brochures to websites.

Rita Fendrych - Media Strategist. A tough negotiator and experienced media buyer, she cooks up a juicy media strategy that makes your business sizzle. Rita earned her wings right on Madison Avenue and maintains very strong relationship with local and national broadcast, cable, radio and new media properties. Her smart media buys have benefited major brands like Burger King, Procter and Gamble, The American Dairy Association and can work to your advantage as well.

Lisa Huffsmith - Financial Strategist - A watchdog of numbers, she will guard your budget and protect your bottom line. An accountant by trade, her significant financial experience in the marketing and advertising business, and her intuitive organizational skill,s make her a strategic asset to every account. She ensures the company remains accountable while clients are kept updated.

Jessica Siegfried - Graphic Strategist. Vibrant, bold or elegantly subtle, Jessica designs to catch the eye and open the wallet. She puts the perfect touch on everything from small newspaper ads to large event halls. Always aware of new trends and color palettes, she easily collaborates with technical teams to create data-driven websites, microsites, online banner ads, motion graphics, internet applications to partner with printed materials, logos and displays.

Kelly Brown - Account services strategist. When it comes to catering to client needs, Kelly is second to none. Highly service oriented, and with a robust history of account management at major media outlets, she hones in on the culture of a company to determine ways to help improve their business and become more visible in the community. Once the strategy is developed, she goes out of her way to make good things happen.

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